Transit Advertising Pakistan

Any public transport authorities are exploring ways to introduce advanced out-of-home advertising across their transit networks, illuminating formerly dark tunnels and sterile stations with targeted advertising through digital screens and personalized advertising through mobile devices. Digital advertising can have a transformative effect on transport operators, by providing a significant source of additional revenue, creating tools and platforms to engage the customer, and offering a rich data source to inform and improve operations.

Most marketers and media owners believe advertising inside airports carries the most impact because people spend more time there because of factors such as early reporting time and security check-in. “It (airport advertising) offers captive audience and most air travellers have the buying power as well”. Modernisation of the  transport system, increasing demand of fast and convenient mediums of travel, and expanding network of existing transport mediums are some of the reasons that’s contributing to rapid growth of transit media advertising. 


 

 

Many public transport authorities are exploring ways to introduce advanced out-of-home advertising across their transit networks, illuminating formerly dark tunnels and sterile stations with targeted advertising through digital screens and personalized advertising through mobile devices. Digital advertising can have a transformative effect on transport operators, by providing a significant source of additional revenue, creating tools and platforms to engage the customer, and offering a rich data source to inform and improve operations

At a basic level, digital advertising and interactive screens can bring more vibrant, appealing ads to commuters, which net premium rates and can unleash an array of sponsorship arrangements between transit agencies and advertisers.With easily-changeable electronic screens rather that static print signage, transit authorities gain the ability to lease the same space to multiple parties and optimize the ad rates by time period and target demographic. For example, they could charge different advertising rates at rush hour or peak holiday periods. And, transport authorities can utilize these same screens to publish valuable passenger information about transit services or disruptions

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021 -  34300091
021 -  37227322
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Karachi, Pakistan

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